Search Engine Optimization, or SEO to give it its shortened name, is the process of utilising various methods to boost search engine rankings or frequency of returns of a website in search results. The obvious aim is to increase the volume of relevant visitor traffic to your site and at Cyber Team we use one of the most important methods to achieve this - organic SEO.
With organic Search Engine Optimisation the visitors attracted to your site are highly likely to be actively looking for your products or services and once organic SEO has been put in place it can achieve long term standings for you and result positions which paid for advertising such as pay per click will not do.
Organic Search Engine Optimisaton is the task used to produce natural listings for search engines using only, what is generally called, ethical white hat techniques that are requirements of top search engines especially Google, Bing and Yahoo.
At Cyber Team we focus on content, technical attributes and quality information because the majority of small businesses (and large ones) that have any interest in digital marketing want good, high organic rankings. It is this content that forms the main body of the search returns, the organic section, that most businesses compete for in order to climb higher up the ranking ladder.