SEO A brief introduction
Search Engine Optimization, or SEO to give it its shortened name, is the process of utilising various methods to boost search engine rankings or frequency of returns of a website in search results. The obvious aim is to increase the volume of relevant visitor traffic to your site and at Cyber Team we use one of the most important methods to achieve this - organic SEO.What is Organic SEO?
With organic Search Engine Optimisation the visitors attracted to your site are highly likely to be actively looking for your products or services and once organic SEO has been put in place it can achieve long term standings for you and result in positions which paid for advertising such as pay per click will not do.
Organic Search Engine Optimizaton is the task used to produce natural listings for search engines using only, what is generally called, ethical white hat techniques that are requirements of top search engines especially Google, Bing and Yahoo.What are the benefits?
At Cyber Team we focus on content, technical attributes and quality information because the majority of small busnesses (and large ones) that have any interest in digital marketing want good, high organic rankings. It is this content that forms the main body of the search returns, the organic section, that most businesses compete for in order to climb higher up the ranking ladder.
If implemented at the website design stage there should be no extra cost involved.
- Long Term
Once you have achieved good results these can be maintained over a longer term.
- Performance level
It is estimated that organic search results produce over 80% of the visits to sites from search engines.
The majority of internet users claim to have trust in organic search results rather than paid for (advertising) returned results. They also find organic results more relevant to their search criteria.
- Time scale
Organic seo takes a little longer to bring comprehensive results over paid for advertising but once established it has a far greater sustainability.